There are many reasons a candidate might not succeed when interviewing for a product manager role. Finding the right match comes down to skills and cultural fit. The company and candidate must be aligned on values, goals, and intent. Unfortunately, you only have a short amount of time to demonstrate to each other that this role is the perfect fit.
Given all the information available on LinkedIn, Glassdoor, and the internet, there is no excuse for knowing nothing about the company or the person interviewing you. Having said that, preparing for an interview takes a lot more than Googling the company beforehand. It’s about coming up with a real strategy that will define the way you see yourself and your skills fitting into the company. It’s about working out how you will stand out. You must walk in with a strategy that matches your skills to the needs of the organization.
In my experience of interviewing people to join my team, there are six mistakes people make…
Continue reading The Six Most Common Mistakes People Make in Product Manager Interviews
Today I did a talk about the top mistakes in CRM and Retention. My notes for the presentation are here: https://docs.google.com/document/d/1xfvhim3e-3zLkx77nhqlgfQpJQ7zu1_R-NqQxOsiuow/edit?usp=sharing
And a link to my presentation is here:
As I outlined in my earlier post on the product manager’s evolution, the intense pace of innovation today means that tech companies need to approach Product Management in an entirely new way. Core to that is attracting the best Product Management talent.
We’re going through a ‘golden age’ where technology is leaping forward, creating a new normal. It has and will continue to transform the world we live in. The world of recruitment is no exception, and with more data being created, potential candidates are leaving a trail of information for employers to discover. Likewise, candidates are able to discover hundreds of data points about potential employers. The result? Candidates and employers are able to make more informed decisions—employers are no longer in the driving seat; the balance of power has shifted.
When it comes to hiring product managers a key issue I’ve observed, is a mismatch of skill sets, expectations and job profiles. This makes it hard to find and retain the right person. Both sides need to be confident of a strong match, based on defined capability expectations, common values and clearly defined goals. Talent shortages and poor hires can have a serious impact on momentum and ultimately, profitability.
Here are five key areas to focus on, based on my experience:
Continue reading How to Attract Top Product Management Talent
Understanding your customers is essential for any business owner and is one of the cornerstones of the product manager role, as discussed in my last blog post. Building strong and long-lasting relationships is first and foremost about communication and nothing can beat face-to-face contact. With businesses spreading out around the globe, that’s not always possible, but new tech developments mean there’s never an excuse for allowing regular interaction with your customers to fall by the wayside.
Continue reading How to turn your customers into your biggest fans
Ten years ago, the top companies by market cap in the world were predominantly in oil, general industry, and financial services. Today, the top five are technology companies, providing products and services to consumers and enterprises. With this transformation, the pace of innovation has increased exponentially in response to demand. Last year, the number of global mobile users grew to exceed half of the world’s population with users in South Korea, Brazil, Mexico, and Japan averaging three hours per day spent in apps. To keep up and compete effectively in such a busy market, and as tech trends continue to evolve, technology companies need to approach Product Management in an entirely new way.
Continue reading The Product Manager’s Evolution
For the last few years, apps have seemed set to dominate the way customers interact with brands. In 2016, Apple’s App Store grew by an average of nearly 2500 apps per day, and Google Play downloads are expected to triple by 2020.
At the same time visits to brand websites seem to be declining in importance – digital media time in the US is now significantly higher on mobile at 51%, compared to desktop (42%).
Continue reading Is 2017 the Beginning of the End for the App Economy?
With smartphone growth in the US dropping to single digits as we enter 2017, and with North America and Western Europe combined now comprising only 20% of the global market, businesses are increasingly looking to regions like India, Africa and South America to drive future growth.
This shift in strategy makes a lot of sense, but the approaches that have delivered success in established markets can’t simply be replicated in new markets – local dynamics differ significantly. There are a very different set of constraints in operation, most of which stem from cost and infrastructure. If businesses want to deliver successful mobile services to emerging markets, they need to understand local nuances and design a business model that fits.
Continue reading The Seven Keys to Mobile Success in High Growth Markets
One of the biggest struggles in managing a team across geographic boundaries is staying in constant communication with your team members and with other people in your organization. As more and more teams become dispersed, it’s incredibly important to create processes to establish shared communication with your team.
In my current role, we have members spread across multiple different offices and continents and we are all traveling regularly. Therefore, it’s been necessary to establish some key principles for working well together.
Continue reading Six Tactics to Use in Managing an Organization Across Borders
Smartphone use in high growth markets like India and Africa differs from developed markets. This is because there are a very different set of constraints in operation, most of which stem from cost and infrastructure. If businesses want to deliver successful mobile services to emerging markets, they need to understand local nuances and design a business model that fits.
Continue reading Mobile Services: How to Crack High Growth Markets
We launched ShowMax on 19 August 2015, hitting the ground running with Africa’s largest on-demand catalogue of TV shows and movies. Over the past 12 months we’ve clocked up well over 10 million views, or more than 700 years’ worth of content if viewed back to back.
It’s been an insanely busy year for our team. My intention isn’t to boast, because we’ve got loads more to do, but dispassionately I’d say we’ve achieved a fair amount in that time. Enabling content downloads, setting up data usage caps, putting together a cash voucher system, and implementing multiple user profiles are some of the tougher technical challenges we solved, with additional tweaks and upgrades taking place on an almost daily basis. On top of that, since the launch we’ve added support for AirPlay, Apple TV, Chromecast, the DStv Explora, and more smart TVs.
So what have we learned about subscription video on demand in Africa? Here are some highlights – the survey I refer to was conducted earlier this year with just over 1,000 respondents.
Continue reading ShowMax turns one – here’s what we’ve learned so far