Top Mistakes in CRM and Retention

Today I did a talk about the top mistakes in CRM and Retention. My notes for the presentation are here: https://docs.google.com/document/d/1xfvhim3e-3zLkx77nhqlgfQpJQ7zu1_R-NqQxOsiuow/edit?usp=sharing

And a link to my presentation is here:

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